‘No theory is good except on condition that one uses it to go beyond.’
Andre Gide
01
Who are you?
Do you have a clear vision of what you are, what business you are in, and who your customers are?
02
How do I get there?
Are your strategies realistic? Do you understand the competitive landscape of the future? Have you built a strong enough base for lasting success?
03
Where are you going?
Do you have a clear vision of the future – in the marketplace? In the minds of your customers and your people?