About

Keystone Corporate Positioning is a unique company that was founded in 1997 by former Qantas executives, Donna Meredith and Garry Saunders after an unsuccessful world-wide search for a specialist Corporate Positioning company to support the merger of Qantas and Australian Airlines.

Based on this experience, Keystone’s proprietal methodology was developed and has been used extensively both within Australia and overseas to help corporate organisations and Government agencies to achieve their strategic and business goals.

Our team of consultants has many years of training and hands-on experience – with expertise in a range of marketing and business disciplines.

We have the right people, with the right skills – and we build customised teams that are designed around you and your needs rather than fitting a standardised model.

Leadership

Donna Meredith

Managing Director, Keystone Corporate Positioning

Principal, Interaction Associates Australasia

Since co-founding Keystone in 1997 Donna and her team have designed and managed strategic brand, marketing, research, leadership, HR and cultural change projects for hundreds of organisations both within Australia and overseas, and also provided specialist consultancy services nationally and internationally on conscious capitalism, aviation, digital and distribution issues. In 2011, she became the Australasian Principal of Interaction Associates (a global leadership and development company headquartered in Boston).

Prior to Keystone and Interaction Associates, she was with Qantas where her last role was as Group Brands Manager / Manager International Product. Her responsibilities included complete re-imaging of the merged airline (new aircraft interiors, lounges, airports and print material) and ongoing responsibility for all aspects of the Qantas brand and the design and delivery of the international product (on the ground and in the air).

Donna is a past president of WCEI NSW, and served as Chair of the National Marketing Committee. In August 2015 she was named Australia’s Awardee for the International Women’s Entrepreneurial Challenge (IWEC) and now serves as an IWEC Global Ambassador. Donna is a Director of the Endota Group and is President of the global charity, The International Alliance for Women (TIAW).


Our expertise

  • Multidisciplinary
    Consultancy

  • Strategy

  • Change
    Management

  • Implementation
    Services

Learn more about us

Our clients include

See our case studies
By using this website, you acknowledge that you have read and understand the Privacy Policy. It appears you're using an old version of Internet Explorer for safer and optimum browsing experience please upgrade your browser.